Event Programs I've built, run, and scaled.

A selection of work across conferences, executive programs, and other complex events, organized by the kind of engagement. Many were multi-year or recurring programs.

01 / Featured

Symposium

Legility · Virtual-hybrid corporate B2B event

What I did:

Led the full redesign and operational pivot. New event objectives tied to qualified-attendee targets, a redesigned virtual experience that worked across time zones, a content program built around lead gen, and the operational systems to track it all.

Owned project management, vendor and platform management, registration, content production, sponsorship coordination, the budget, the run-of-show, and execution end to end.

Context:

A long-running B2B symposium with a loyal audience that wasn't generating qualified pipeline at the level the marketing team needed. I was brought in to redesign the event into a lead-generation engine. Then the pandemic hit, and we pivoted the entire in-person program to all-digital, with attendees joining live across time zones from GMT to PST.

02 / Featured

Flagship Customer User Conference

PayScale · Agency engagement · Annual three-day multi-track program

What I did:

Worked across every workstream: strategy, project management, vendor and agency management, venue and hotel contracting, registration, multi-track content, sponsorships, F&B, logistics, run-of-show, and onsite execution.

Led the full production team as the senior lead, managing workstream leads across logistics, registration, content, sponsorships, and F&B. Served as the senior point of contact across the C-suite, sales, and marketing teams. Rebuilt the sponsorship program around tiered activations that grew sponsor value and event revenue. The keynote programs included Kim Scott (Radical Candor), Platon, Natalie Dixon, and Meggie Palmer (PepTalkHer).

Context:

PayScale's flagship customer conference for compensation and HR leaders. As part of the agency team, I led production for two consecutive years with the same mandate each year: grow attendance, grow sponsorship revenue, and reduce cost.

03 / Featured

Executive Programs at a Global Tech Summit

Microsoft · Agency engagement · Large-scale B2B and SaaS conference · Ancillary executive programs

Context:

A flagship Microsoft customer conference drawing thousands of attendees across multiple days. Within the larger summit, I led a series of high-touch executive programs run alongside the main agenda.

What I did:

Produced multiple ancillary executive programs throughout the summit, owning project management, run-of-show, vendor coordination, F&B, AV, registration, attendee experience, and onsite execution for each.

The workstreams I led included a Diversity & Tech Luncheon featuring Geena Davis (Academy Award-winning actor and founder of the Geena Davis Institute on Gender in Media), a Women in Tech session, and an executive customer speaker dinner.

05 / Featured

Flagship Company Summit

Angeion Group · In-house event leadership · Annual B2B company summit

Context:

An established flagship company event that had grown faster than the planning and measurement infrastructure around it. I took ownership of the program while identifying opportunities to strengthen how it was planned, budgeted, operated, measured, and carried forward from one year to the next.

What I did:

Led event strategy and execution while building the operating structure around the program, including the master budget and workback, planning documentation, sponsorship strategy, vendor sourcing and negotiations, team coordination, and onsite operations.

Expanded the work beyond event production into the systems surrounding it, building event and CRM infrastructure for attribution, pipeline and revenue-influence reporting, sponsor reporting, executive reporting, and post-event analysis to inform the next iteration.

other work

Selected additional clients, organizations & programs

Consilio

Event partner, lead planner & project manager
Annual symposium (hybrid)
Nielsen Group

Event room producer
Internal sales kick-off (virtual)
Genentech

Production support
Internal meetings (virtual)
Aurora Institute

Event room producer
Annual education symposium (virtual)
Microsoft

Executive onsite support
Customer conference (live)
Sony

Lead planner
Recurring internal business meetings (live)
Smartsheet

Event logistics planner
Multi-day executive incentive programs (live)
Vida Vegan Con

Co-founder and event director
International conference series (live and hybrid)
Serendipity Center

Event Manager
Annual nonprofit fundraiser gala (live)