Conferences and complex business eventsSenior corporate event partnership, from strategy through execution.
I lead corporate conferences and major business events, whether you need someone to own the full program, take charge of logistics, or strengthen how an established event operates.
15+
Years leading events$10M+
in Event Budgets Managed50+
programs deliveredExperience includes work with:
Four ways to work together, depending on what your business needs:
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Full Event Leadership
Need someone to own the event overall? I lead the program from planning through execution, including the budget, team and workstreams, vendors, logistics, decision-making, onsite delivery, and post-event evaluation.
This is often the right fit for major conferences and business events that need experienced leadership without adding a permanent senior events role. Exclusive limited availability.
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Event Logistics
Already have an event owner, agency, or internal lead? I take ownership of the logistics or a substantial logistics workstream, bringing the structure, coordination, and senior judgment needed to keep all the moving pieces moving.
Depending on the event, that can include venue and hotel, F&B, registration, vendors, attendee logistics, timelines, run-of-show, onsite execution, or broader event logistics.
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Event Operations Consulting
Sometimes the event isn't the problem. The way it's being run is.
I help teams strengthen the operational structure behind an event, from workbacks, budgets, ownership, and vendor processes to documentation, reporting, event data, and the systems that make the next iteration easier to lead, execute, and measure.
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Strategy Session
We’ll spend a focused hour on whatever you're working through, whether it's a pre-event strategy review, post-event debrief, sponsorship strategy, a tricky logistics problem, or a specific scenario you need help untangling.
what clients are saying"Janessa is one of the single-most driven, organized, innovative, and creative event-planning professionals I've had the pleasure of working with. She possesses the rare ability to be both extremely detail-oriented while also seeing the bigger strategic picture.
She simultaneously understands the importance of mapping event strategy to organizational goals and brand values, and the crucial art of organizational change and project management."
Sarah Brown · VP of Marketing, Legilitywhere event operations meets strategyHi, I’m Janessa
Events have been the foundation of my career for nearly twenty years. I've led conferences, executive programs, incentive trips, virtual events, and other complex programs for organizations including Microsoft, PayScale, Smartsheet, Sony, Legility, and Consilio.
Along the way, I also built and ran my own business and expanded into digital marketing and marketing operations. That gave me a much deeper understanding of the business around an event: customer experience, marketing, CRM systems, workflows, reporting, attribution, and what happens before and after everyone is in the room.
So I bring more than event experience to the work. I bring the logistics and operational depth to make complex programs happen, the strategy and ideas to make them better, and the business perspective to keep the work connected to what the event is actually there to accomplish.
Next stepLet’s connect.
Planning a conference or complex business event? Whether you're in the early stages or already have plans underway, you don't need to know exactly what kind of support you need. Get in touch and tell me what you're working on.